Experience

The Daily Orange Syracuse, NY‍ ‍ February 2026 – Present

Sales Representative

Generate and qualify leads, develop sales proposals, and negotiate with clients to drive advertising revenue • Maintain a customer database and manage client relationships through consistent follow-up and communication • Respond to client inquiries and concerns by phone and email within 24 hours • Track and report on sales activity and performance to management • Ensure all ad artwork meets client specifications prior to placement

TNH Advertising Agency Syracuse, NY September 2025 – Present

Strategist‍ ‍

Conduct consumer and competitor research to develop data-informed campaign strategies for a nonprofit client • Analyze audience demographics and insights to identify key messaging opportunities and brand positioning • Develop and present strategic briefs to guide the creative team toward cohesive, audience-resonant campaign concepts • Collaborate cross-functionally with account and creative teams to ensure strategic alignment throughout the campaign process

Account Manager | September – December 2025

Served as primary liaison between the creative team and assignment leadership, ensuring seamless communication and timely delivery of work • Prepared and presented client pitches in weekly team meetings, incorporating research and strategic insights • Tracked campaign progress and coordinated updates across team members and supervisors to meet deadlines in a fast-paced environment

Leopards News Network Kampala, UG June 2023 – May 2025

Executive Producer

Developed and produced engaging newscasts for students in grades 7–12, creatively showcasing campus announcements, memorable moments, and feature segments • Led, mentored, and managed a 32-member student team • Oversaw production recordings and provided constructive feedback, guiding students in scriptwriting, camera work, and editing to enhance creativity and production value

TEDx Kampala, UG September 2023 – January 2025

Head Curator

Mentored and coached student and adult speakers through content creation, speech refinement, and rehearsal practices, to enhance delivery, confidence, and audience engagement • Led the broader team in curating and executing the annual event, overseeing theme development, speaker selection, and program structure • Collaborated with the media team to develop promotional materials and branding

Technical Skills

Microsoft Office Suite, Microsoft Excel Certification, Google Suite, Slack, Asana, MIR Simmons, Mintel, GWI, WIX, Storyboarding, Adobe (InDesign, Lightroom, Photoshop, Illustrator), Canva, DSLR/Mirrorless Camera Operation, Shapr 3D Modeling

Education

S.I. Newhouse School of Public Communications; Syracuse University 

Bachelor of Science: Advertising | May 2029 

Minor: Marketing

Chancellor’s Scholar, Global Scholar | Dean’s List